Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

Continuing our look into artificial intelligence (AI) in marketing, we look at how AI is adding value to content marketing. The use case for analyzing and editing content for grammar, sentiment, tone ...

The question ‘What is Social Marketing?’ has emerged as an all too common conversation in marketing circles – so dig into this deep dive guide and discover how to implement social marketing through ...

One of the best ways to find inspiration for your marketing initiatives is to look back at some of the best digital marketing campaigns over the years. Seeing what other brands have done can stir your ...

This article was co-authored by Brent Gleeson and Jeffrey Baskin. As we begin a new year in 2015, the writing is on the wall. Digital marketing is not only here to stay but it is consistently becoming ...

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If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action. Strengthening the call-to-action (CTA) on any given page or post often ...

In the previous installments of this series, I discussed the idea of relevance in direct digital marketing and focused on four of the five keys to achieving a relevance-centered approach. I discussed ...

If you go to your favorite diner and the server offers to get you your regular, you've just been the happy target of one-to-one marketing. Today, one-to-one marketing is becoming the norm in ...